The Rotary Club of Calcutta Jadavpur (RCCJ) launched a critical awareness initiative to address the high prevalence of Thalassemia in West Bengal, where nearly 10% of the population is silent carriers. The campaign highlights that when both partners are carriers, there is a 25% risk of their child developing a severe, lifelong blood disorder. To combat this, the club released an expert-led video detailing clinical insights and the necessity of pre-marital screening.